Dave Hackney - The Digital Cortex



Dave has over years 15 years experience in the advertising industry, originally for Saatchi & Saatchi - Sydney, building on his technology background, this is where he first developed an interest in Photography, Video, Animation and Post Production.

When he returned to the UK he worked for Gratterpalm (now Creative Race) for just over 10 years, setting up their in-house edit suite and internal video production department.

From there he became Head of Digital which is where he fused the technology background with video and animation to spearhead the digital signage/digital content production offering, finally assuming the role of Head of Digital Insight and closing the loop with the addition of audience measurement and customer behaviour analytics.

In late 2015 Dave left Creative Race to setup The Digital Cortex - which now offers a full range of services and consultancy in:

Retail Audience Analytics :: Visual Saliency Analysis :: Video Production :: Filming :: Editing :: Consumer Research :: Vox-pops :: Time-lapse Videography :: Animation :: Photography.


We offer a full spectrum of digital services to Agencies, Brands and Retailers


Anonymous Audience Measurement

Digital Insight Analytics

Visual Saliency Analysis

Retail Innovation

Retail Digital Signage

Digital Out of Home

Interactive Content

Content Creation

Video Production

Motion Graphics

Time-lapse Photography

ICT Technology

ICT Consultancy

AV Integration

Scalable Backup Solutions


We have had the pleasure of working with Dave on a number of digital communication projects. Dave is one of those people you meet who is full of great ideas, positivity and enthusiasm.....but more than that, he actually delivers. The main challenge in this sector is considering all of the aspects, not just the current trendy and mainly unproven technologies. From a client perspective, it is essential to consider the commercial aspects, where the value is and how best to build on this. This is Dave's real strength. He takes a wider perspective on all aspects of projects and builds excellent relationships.
Louise Richley - Managing Director, Beyond Digital Solutions
Dave is one of the most honest contentious people I have ever had the pleasure to work with, he is a talented film maker, his overall knowledge of IT for graphics and film etc is superb. He is an all round fabulously decent and hard working bloke. I've worked with him in lots of projects, and would jump at opportunities to work with him again
Russ Jeanes - Director, Artisan Films
Dave Hackney is a master of his craft. His diversity within the digital discipline is seen in any of the projects he has worked on. I have been fortunate enough to work alongside Dave on projects and he had also worked for me because, quite frankly he is the best at what he does! It is like having a marketing mindreader at your disposal who knows what your clients specifically want. David is able to create high end, visual images that engage with your clients, he is now also able to use scientific and psychological principals to get the most commercial value.
Barrington Powell - Owner & Producer, CopperPear Productions
I have known and worked with David Hackney for around eight years. I first met him when I was Creative Director at Gratterpalm (now Creative Race).

Dave was head of IT and certainly knew his stuff, managing IT for a company of around 100 people, two thirds of whom were producing digital design and artwork.

Dave was also a talented film maker and over the five years myself and my creative partner were there, along with Dave, we established a small video production facility, with a fully functioning digital edit suite, to produce video content for clients and new business pitches.

Since leaving Creative Race, he was the first person we thought of for IT support even though he moved on from this. He has recently designed and installed a new server system for my company with cloud back-up, we are persuasive types and he sorted it out for us.

Dave is hard working and conscientious and a thoroughly nice chap to boot! I would have no hesitation in recommending him.
Pete Componi - Creative Director , Us & Them Ideas Ltd.
Dave has the ability to bring innovative, technical answers to challenging marketing questions. He is also a great communicator, with the skill to present complex issues to a large audience.

As marketing and technology converges, it is people like Dave Hackney that lead the way. His work in retail and measurement never fails to impress.

If you have not seen Dave Hackney demonstrate the innovative (yet truly useful) technologies he works with every day then you are missing out. It is rare to find useful, affordable work like this that can affect a business so quickly.
Chris McCash - Development Director, Creative Race
During the many years I have known Dave, he has always been totally professional, hard working and loyal.
He has demonstrated great technical knowledge with regard IT generally and more recently his talent and knowledge within the video and motion graphics arena is a credit to him and his passion for what he excels at.
In addition to his technical abilities, Dave is intelligent, has a quick wit and is an astute observer of people, making him great fun to work with too.
Dave has always brought commerciality and creativity to any project he has worked on and I would have no hesitation in recommending him for work.
Helen Saunders - Head of HR, Clarion Solicitors
We have worked with David on various challenging projects over the last several years, all of which required a deep understanding off different technologies and the interactivity between each. David provides an in-depth knowledge covering many disciplines which is invaluable when dealing with challenging client requirements, but more importantly it is done with an enthusiastic and pragmatic approach and has always been delivered on time and in budget. We continue to work closely with David on many projects and would not hesitate to recommend him as a partner to other companies.
Alan Hopkins - Director / Owner, Visionpoint Technologies Limited
White Company


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